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Category: Commercials

Commercials Headline News

Peak and This Thing of Ours Take ‘Toon Blast’ Characters on the Road

Animation studio uses live-action, soft-shaded frame-by-frame animation, and 3D elements to create a promo video for the popular game; animated characters Wally, Cooper, and Bruno enter the non-animated world, taking to the streets.

People Headline News

Framestore Pictures Adds Director Ivan Bird

By Dan Sarto | Tuesday, June 7, 2022 at 11:56am

Company to represent the internationally recognized filmmaker in the US and Canada; recent commercial directorial credits include the ‘zero carbon-powered’ ad for Hitachi and McDonald’s ‘Simply Timeless’ retro spot.

Celebrating The Best in Animation! Headline News

2023 Annie Awards Set for February 25

By Dan Sarto | Wednesday, June 1, 2022 at 11:21am

50th Annual ceremony, recognizing the best in the field of animation, returns in-person to UCLA’s Royce Hall; Deadlines, Rules, and Categories to be announced September 12.

Business Headline News

Technicolor Games Reveals Big Hiring Push

By Dan Sarto | Thursday, May 26, 2022 at 12:10pm

New president Jeaneane Falkler and executive creative director Sylvain Doreau are leading an aggressive recruitment effort as the group joins fellow Technicolor Creative Studios business brands MPC, The Mill, and Mikros Animation in providing a growing suite of production services across games IP, from in-game assets to TV advertising, interactive experiences, animation and feature length film.

Show Us Your Work! Headline News

Call for Submissions: SIGGRAPH Asia 2022 Computer Animation Festival

By Dan Sarto | Friday, May 20, 2022 at 7:08am

Entries now being accepted in multiple categories, including shorts, visualizations, VFX sequences, game cinematics, and real-time pieces; deadline to enter is July 31, 2022.

Fighting for Climate Change One Animation at a Time! ANIMATIONWorld

The Climate Ad Project Fights for Change with Tongue-in-Cheek Animation

Longtime social activist Harold Moss has teamed his studio, FlickerLab, with NASA climate expert Peter Kalmus and a group of volunteer artists and scientists to create funny, meaningful 2D animated shorts addressing issues like Amazon deforestation, fossil fuel pollution, and rising ocean temperatures.

virtual production Headline News

Impossible Objects Corrals NVIDIA RTX and Unreal Engine on ‘Diablo Immortal’ Cinematic

By Dan Sarto | Tuesday, May 17, 2022 at 12:10pm

Harnessing enhanced virtual production workflows based on real-time rendering, the studio blends live-action and VFX in an epic battle set on the surface of a Google Pixel phone in a live actor’s living room.

The Best in Ibero-American Animation Headline News

‘Bob Spit,’ ‘Frankelda’s Book of Spooks,’ and ‘Bestia’ Lead 5th Quirino Awards

By Dan Sarto | Monday, May 16, 2022 at 1:06pm

Works from Argentina, Brazil, Chile, Costa Rica, Ecuador, Spain, Mexico, Portugal, and Venezuela are honored across nine categories at the May 14 in-person gala event and closing ceremony recognizing achievements in Ibero-American animation.

Union and Association Updates Headline News

The Post New York Alliance Adds 3 New Companies

Post houses Cadence Effects, Running Man, and Shishkin Productions sign on as members of the association of post-production facilities, labor unions, and individuals operating in New York; the organization develops and promotes public policy aimed at benefiting the overall film and TV industry.

Podcasts Headline News

Podcast EP 161: How Indie Animator Jeremy Nixon Manufactures Social Media Fame

By Dan Sarto | Wednesday, May 11, 2022 at 1:03pm

The London-based 2D animator offers up some tips for using ‘TVPaint’ for 2D animation and discusses his journey to social media fame and how he gets gigs with big clients.

Short Films Headline News

Watch: Smith & Foulkes’ ‘Dreaming Together’ Celebrates Emirati Culture

The Nexus Studios directorial duo’s film was the centerpiece of the UAE Pavilion at Expo 2020; inspired by Al Sadu, a Bedouin artform, the 2D animation blends colors of the nation’s landscape to create wishful scenes of a future with greater equality and inclusion.

Business Headline News

Technicolor Creative Studios Releases Q1 Earnings report

By Dan Sarto | Friday, May 6, 2022 at 10:04am

MPC, The Mill, Mikros Animation, and Technicolor Games each saw significant revenue increases despite continued pandemic-related impacts; strong overall growth was reported, largely driven by demand for original content.

Judgment Day is Coming Headline News

Annecy 2022 Juries Announced

Judging at this year’s festival will be handled by 18 notable industry experts from 13 countries; awards will be revealed at the event’s June 18 closing ceremony.

Cloud-based pipelines Headline News

‘Conductor’ Now on Google Cloud Marketplace

The audit-compliant cloud-based rendering solution that promotes remote collaboration across 3D graphic production pipelines is now part of the Google Cloud ecosystem.

PSAs Headline News

Bill Nye Joins Coca Cola in Stop-Motion Short Explaining Recycling

Watch Mackinnon & Saunders’ new film, ‘The Coca-Cola Company and Bill Nye Demystify Recycling,’ which illustrates the circular journey of recycled plastic bottles; materials used in the film include trees made from Sprite labels, conveyor belts from recycled cardboard and Mr. Nye, personified by Coca-Cola bottles.

Technology Headline News

Autodesk Updates Flame Family to Run in the Cloud on AWS

By Dan Sarto | Friday, April 15, 2022 at 12:49pm

New version delivers scalable, collaborative, and efficient artist workflows enabled to run on Amazon Web Services; other mods include enhanced HDR user interface and improved animation editor.

Podcasts Headline News

Podcast EP 157: How Chelsea Lee Changed Careers from Professional Dancer to Stop-Motion Animator

The artist and filmmaker discusses tips on impressing new clients, how to show confidence when something goes wrong, and what it’s like animating on a stop-motion TV show while pregnant.

Commercials Headline News

Fancy VFX Gets All Emoji-nal on FedEx Spot

By Dan Sarto | Friday, April 8, 2022 at 11:51am

Visual effects studio designs and produces a series of increasingly numerous and whimsical emojis to show how NFL star Derrick Henry’s tweeted mistyped hashtag makes a small kitchenware store’s business explode, requiring immediate ecommerce help to handle the surge.

Podcasts Headline News

Podcast EP 156: How Laurie Rowan Made His Unique Animation Style Super Sought-After

The 3D animator, artist, and director discusses how to brand yourself to get noticed, how he broke away from the mainstream industry to do his own thing, and the post that made his work go viral.

game trailers Headline News

Goodbye Kansas Pokes Fun at Games in ‘Outer Worlds 2’ Trailer

By Dan Sarto | Thursday, March 31, 2022 at 10:22am

The Lovie Award-winning ‘official announce trailer’ is a tongue-in-cheek parody that mocks common tropes used in game promotion – the hero can’t be seen because the game’s design, story, and gameplay aren’t yet ready!

The sky’s the limit! Headline News

Watch ‘Sky: Children of the Light’ First Look Teaser

At Anime Japan 2022, thatgamecompany shared concept art and storyboards revealing new characters and the expansion of its popular game franchise; ‘Sky Assemblies’ and ‘Sky Crafting Corner’ give fans a chance to take part in themed activities including arts and crafts, trivia, and in-game challenges.

In Competition Headline News

Annecy 2022 Announces Graduation, TV, and Commissioned Film Selections

99 films were chosen for competition in the festivals latest category announcements; more than 1,530 films were submitted this year from 64 countries; festival runs June 13-18 in Annecy, France.

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