Electronic Arts has had its best PC launch ever with THE SIMS 3, reports VARIETY. The game, which debuted on June 2, has sold 1.4 million units, which at a pop of $50 a unit means EA is smiling. In addition to the PC version, a $10 rendition also topped the sales characters at Apple's App Store. In the first week of release, gamers have downloaded 7 million custom characters, houses, stories and other in-game products. In its history, the franchise has sold over 100 million units. Fox is developing a feature film based on the most popular PC game in history as well.