Blue Sky | VIFX names Carol Laufer new exec producer
Carol Laufer, a 6-year veteran of Blue Sky | VIFX, has been promoted from producer to the position of executive producer at the companys Harrison, New York studio. She replaces Nina Rappaport who left to pursue other interests. Laufer has produced numerous projects at Blue Sky | VIFX including the Rayovac battery campaign featuring Michael Jordan and a three-spot campaign for Target featuring a host of photorealistic animated toys.