Vivendi Universal Interactive Adds New VP Of Kids Sales
Vivendi Universal Interactive Publishing North America has named Anita Frazier as the new vice president of kids sales. Frazier will oversee the development of sales strategies for the company's kids software titles for the PC platform. In her new post, Frazier will head retail sales and channel marketing for the kids software category, working closely with Knowledge Adventure, Syracuse Learning and affiliate label partners such as Scholastic Inc.