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Press Release by Twentieth Century Fox

Los Angeles, CA (August 17, 2009) – Twentieth Century Fox announced today added information about its global, history-making AVATAR DAY event on August 21. The world will get its first look at director James Cameron’s motion picture epic AVATAR. In this unprecedented experience, the studio and Cameron debut the film’s trailer everywhere, while select cinemas and IMAX theaters will screen select scenes in 3-D, prepared by the renowned filmmaker.

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SDCC News: Avatar, Dark Shadows, Pirates 4, Tron Legacy

The news coming out of San Diego Comic-Con today is fast and furious, with James Cameron announcing that IMAX theaters will be screening 15 minutes of AVATAR in 3-D for free on Aug. 21. Cameron sneaked around 24 minutes of 3-D AVATAR in Hall H.

Additionally, Tim Burton announced during his ALICE IN WONDERLAND presentation (as part of Disney's unprecedented 3-D panel) that he would follow up with his adaptation of DARK SHADOWS, the '60s cult vampire soap opera, with Johnny Depp playing the infamous Barnabas Collins.

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Ubisoft Expands the World of Pandora with James Cameron's Avatar: The Game

Press Release from Ubisoft

LOS ANGELES -- JUNE 1, 2009 -- Today at the Electronics and Entertainment Expo (E3) in Los Angeles Ubisoft revealed new product details for JAMES CAMERON'S AVATAR: THE GAME. Making a surprise appearance during Ubisoft's Press Conference earlier in the day, James Cameron introduced the first details for AVATAR: THE GAME along with Yannis Mallat, President of Ubisoft Montreal.

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Mattel Tapped for Cameron's Avatar Toy Line

Twentieth Century Fox Licensing & Merchandising has selected Mattel to develop a toy line inspired James Cameron's AVATAR.

Tapped as master toy licensee for the epic sci-fi film property, Mattel will create a line of action figures and vehicles scheduled to hit retail nationwide in October 2009, months in advance of the film's release in December 2009.

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Avatar: The Last Airbender Casting Controversy Continues

Online protests hoping to protest the casting of M. Night Shyamalan's live-action take on AVATAR: THE LAST AIRBENDER are continuing.

ENTERTAINMENT WEEKLY reported in December that Shyamalan offered the roles of Aang to karate-trained Texan Noah Ringer; Sokka to Jackson Rathbone (TWILIGHT); Katara to Nicola Peltz (DECK THE HALLS); and Zuko to Jesse McCartney, all Caucasian actors to portray Asian characters.

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James Cameron's Avatar to be Released in IMAX 3-D on Dec. 18 2009

IMAX Corporation and Twentieth Century Fox have reached agreement on material terms to release the highly anticipated 3-D motion picture AVATAR in IMAX 3-D simultaneously with the motion picture's premiere in conventional 3-D theatres on December 18, 2009.

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THQ Fires Up for the Final Showdown in Avatar: The Last Airbender

THQ has released AVATAR: THE LAST AIRBENDER -- INTO THE INFERNO, based on the hit animated Nickelodeon television series. AVATAR: THE LAST AIRBENDER -- INTO THE INFERNO is now available for the PlayStation 2 computer entertainment system and Nintendo Wii for the suggested retail prices of $29.99 (Wii) and $19.99 (PlayStation 2 and Nintendo DS). The game is also scheduled to be made available for Nintendo DS on November 24, 2008.

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Delving Into The History Of Anime

VARIETY has assembled a timeline of anime's slow but steady entrance into the American pop culture universe, allowing films like TRANSFORMERS and TV shows like AVATAR to become hits.

Reporter Talks To Cameron About Avatar

James Cameron calls AVATAR "the most challenging film I've ever made," in an in-depth look from THE HOLLYWOOD REPORTER.

Cameron is now at work on the CG production with the principal photography completed. AVATAR is set for release December 18, 2009.

Read the article in its entirety on THE REPORTER's Website.

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Avatar Reality Names VSE As Developer Of First Blue Mars City

Avatar Reality, a development entity dedicated to the advancement of online community building, announced San Anselmo, Calif.-based virtual world developer, Virtual Space Ent. (VSE), as the newest addition to their Third Party Developer Program.

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New Avatar Multiplayer Online Global Game In September

Fresh off of its highest-rated performance ever on TV, Nickelodeon will treat AVATAR: THE LAST AIRBENDER fans to a unique experience this September with a brand-new, multiplayer global online game. In the game, AVATAR: LEGENDS OF THE ARENA, which will serve as a prequel story to the series, players can create their own AVATAR character and test their skills against players from around the globe in several 3D online arenas.

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Avatar: The Last Airbender Hits All-Time Series High

Nickelodeon's AVATAR: THE LAST AIRBENDER ended its third season with a "b-Aang," scoring the series' highest ratings ever, and earning the number-one spot on broadcast and basic cable television for the week with kids and tweens. The two-hour season-three finale, "Sozin's Comet" (July 19, 8 p.m. ET/PT), wrapped up a week of new, half-hour AVATAR episodes (Mon-Tues., Thurs.-Fri., 8 p.m. ET/PT), including a one-hour TV movie mid-week, "Avatar: Boiling Rock" (Wed. July 16, 8 p.m. ET/PT).

Ratings highlights for Nick's AVATAR week include:

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Avatar Kicks Off Action-Packed Week Of Book Three Premieres

After Aang's unsuccessful attack against the fierce Firelord Ozai during the Day of Black Sun, he will finally face his mortal enemy and seal his destiny in a riveting, two-hour AVATAR television movie premiering Saturday, July 19 from 8 to 10 p.m. (ET/PT) on Nickelodeon. "Sozin's Comet" is the culmination of a week of new episodes, which will begin to roll out on Monday, July 14 at 8 p.m. (ET/PT) and conclude with Aang's ultimate battle.

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Avatar Live-Action Movie Promoted At New York Licensing Expo

Even before the doors opened on the 2008 Licensing International Expo, Nickelodeon Movies and Paramount Pictures had big news: M. Night Shyamalan, the celebrity director best known for twist-ending films like THE SIXTH SENSE and THE VILLAGE, would be helming a live-action feature film version of Nickelodeon's popular AVATAR: THE LAST AIRBENDER animated series, due out the July 4 weekend of 2010.

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More From James Cameron On Avatar Before Microsoft Advance

Prior to Microsoft Advance 2008, James Cameron spoke about his new film AVATAR, per SEARCHENGINEWATCH.com.

Jon Landau, Cameron's producing partner at Lightstorm Ent., said the abundance of digital information and the ability to use technologies opened up a new window Cameron didn't know existed. When Cameron started, films were photochemical emulsions. They're all digital now.

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Digital Musings From the Editor:

We end the month with Ryan Lesser's review of 3ds Max 2009 from Autodesk, which contains new lighting, rendering (with mental ray's Pro materials in action) and navigation tools, along with a template system in the exporter with presets for Mudbox. Plus, Janet Hetherington takes a look at three recent live-action shorts with noteworthy vfx: HOLE IN THE PAPER SKY, TERMINUS and LITTLE MINX EXQUISITE CORPSE: COME WANDER WITH ME. And Robert Powers (AVATAR and TINTIN) explores the significance of a new "Virtual Filmmaking Age" we have entered.

Bill DesowitzEditor

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Night at the Museum 2 Replaces Avatar on Memorial Day 2009

With James Cameron needing more time on his 3-D epic, 20th Century Fox has moved the sci-fier AVATAR from a 2009 Memorial Day weekend release on May 22 to Dec. 18, reports VARIETY. Slipping into the vacant AVATAR slot for Fox is director Shawn Levy and Ben Stiller's family sequel NIGHT AT THE MUSEUM 2: ESCAPE FROM THE SMITHSONIAN.

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Avatar Actor Go for G.I. Joe?

Sam Worthington, who is starring in James Cameron's AVATAR, is in negotiations to star in Paramount Pictures' G.I. JOE, reports VARIETY. The studio hopes to start filming on Feb. 13, 2008. Stephen Sommers (THE MUMMY) is directing and Stuart Beattie (PIRATES OF THE CARIBBEAN: CURSE OF THE BLACK PEARL) penned the script. Paramount hopes to release the film as a summer 2009 tentpole.

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Ribisi Added to Cameron's Avatar

Giovanni Ribisi (SKY CAPTAIN AND THE WORLD OF TOMORROW) has joined the cast of James Cameron's 3-D feature AVATAR, according to THE HOLLYWOOD REPORTER. He will play passive-aggressive Selfridge. The story follows a group of humans who must face the residents of a distant planet.

The cast also includes Sam Worthington, Zoe Saldana, Sigourney Weaver and Michelle Rodriguez.

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Avatar & Little Bill Return to Nickelodeon

The epic third season of the hit series AVATAR and Bill Cosby's half-hour animated children's series LITTLE BILL will both return in Nickelodeon's fall lineup, the top-rated children's network announced.

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Michelle Rodriguez Has Her Own Avatar

Michelle Rodriguez and stage veteran Stephen Lang have joined the cast of James Cameron's performance capture space epic, AVATAR, reports VARIETY. The duo joins Sam Worthington, Zoe Saldana, Sigourney Weaver, Wes Studi and CCH Pounder. The film is shooting in Los Angeles and will move in October to Wellington, New Zealand, where visual effects supervisor Weta Digital is based.

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Ubisoft Lands James Cameron's Avatar

Ubisoft announced that it will develop and publish the videogame based on 20th Century Fox's AVATAR, the upcoming feature film written and directed by Academy Award-winning filmmaker James Cameron.

AVATAR is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people.

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THQ's Avatar Game Scores Sony's Greatest Hits Status

THQ's first videogame title based on the popular Nickelodeon TV series, AVATAR: THE LAST AIRBENDER, has reached a major retail milestone as Sony Computer Ent. America's "Greatest Hits" status for the PlayStation 2 and is now available at retailers throughout North America for the suggested retail price of $19.99. AVATAR: THE LAST AIRBENDER made its videogame debut in October 2006 and finished the year as THQ's top-selling Nick property.

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Avatar: Book 2: Earth Vol. 1 Now on DVD

AVATAR: THE LAST AIRBENDER - BOOK 2: EARTH - VOLUME 1 ($16.99) debuts on DVD Jan. 23, 2007. Created by Nickelodeon Home Ent. and distributed by Paramount Home Ent., the DVD features five episodes, along with an original uncut animatic of the season's premiere episode, "The Avatar State."

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Shyamalan To Adapt Nickelodeon's Avatar

Coming off the lackluster performance of LADY IN THE WATER, M. Night Shyamalan has signed on to write, direct and produce the live-action adaptation of Nickelodeon's popular animated series, AVATAR: THE LAST AIRBENDER, reports the trades. Paramount Pictures' MTV Films and Nick Movies, who are producing, plans to live-action adaptation into a trilogy with Shyamalan.

The film will be the first Shyamalan has directed in which he has not written an original screenplay. He previously co-wrote 1999's STUART LITTLE.

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