Viewpoint Creates 2 Promotional Packages For Discovery
Boston-based ViewPoint Studios has completed two on-air promotional packages for Discovery Communications. The first promotional package was for Animal Planet International's "Whale of a Week," which features a line-up of shows revolving around whales. Molly McCarthy, associate producer of international on-air promotion for Discovery Networks International, said, "Our goal was to create a promo that would travel across all regions of the world and portray the beauty and mystery of whales, while maintaining the international on-air look of the Animal Planet network.