Tagged With: Licensing

TV France International has opened an umbrella stand at the Licensing Show for its fourth consecutive year, featuring 14 companies. The event draws some 20,000 participants in New York city, including acquisition execs, publishers (paper and digital), players in mobile telephony, advertising agencies, licensing agents, manufactures of just about everything (toys, games, clothing, jewelry, food, etc.) and retailers, as well as mass retailers from North America, Latin America, Asia, and Europe.

TV-Loonland has appointed Kirsty Guthrie UK sales & licensing consultant for its new pre-school brand LITTLE PRINCESS (produced by The Illuminated Film Co).

After working in the licensing industry some 11 years, Guthrie left her position at Universal Studios to set up independently as KJG Ltd. just over a year ago.

HIT Ent., one of the worlds leading pre-school childrens entertainment producers and rights owners, has stepped up the companys licensing activities into new and existing territories across Europe, with new deals in Scandinavia.

Licensing veteran Cynthia Money joins the Taffy Ent. team as president, worldwide consumer products, to build the consumer awareness and innovative marketing platforms for all of the companys award-winning brands. Money will be based in Los Angeles.

Louise OToole has signed on as md, U.K. at Taffy Ent.s new London office. OToole reports to Taffy Ent. joint ceos Mike Young and Bill Schultz, as well as president Liz Young. Her colleagues at Taffy Merchandising and Distribution include evp Regis Brown and vp of U.S. licensing Eric Stein.

4Kids Ent. has formed 4sight licensing solutions inc., a new subsidiary, to specialize in the marketing and licensing of brands geared primarily to adults, teens and "tweens."

Licensing veteran Cynthia Modders joins DIC Ent. as svp of worldwide consumer products, responsible for overseeing the development and implementation of licensing and merchandising programs for the company's high-profile entertainment and lifestyle brands, including Horseland, McDonalds Vintage, McKids, Strawberry Shortcake, iZ, Madeline, Classic Trolls and Trollz.

HIT Ent. Ltd. (HIT) London announced a raft of new agent appointments to represent its properties across the world. "This marks a major shift in gear for HIT as we reinvigorate our licensing business in all key markets," said Peter Byrne evp of International at HIT. "It's all part of a major refocus of the company and our aggressive expansion drive into international territories."