Selected Licensing Programs Inspired by Advertising Campaigns
From the California Raisins to Li'l Penny, sometimes companies get lucky and their commercials become their own licensing phenomena.
Tagged With: Licensing
Members of the Fastest Growing Industry Meet Up in the Big Apple: The Return of the Licensing Show!
Deborah Reber relates the latest animated merchandising trends straight from New York's Licensing Show.
Wallace & Gromit Spur Worldwide Licensing Activity
Karen Raugust takes a look at the marketing machine behind everyone's favorite clay characters, Wallace & Gromit.
Licensing International 1997 Review: A Grand Success
Those plush toys, toothbrushes and lunch boxes are continuing to gain importance. Deborah Reber reports on the most successful Licensing International Show to date.
