IMotion Picture Screen Cartoonists, Local 839 IATSE will now be known as The Animation Guild. The union, which represents animators, designers, technical crafts and story people in the animation field, has been known by its former name (or the acronym MPSC) for over fifty years. But effective with its approval by the IATSE general executive board on July 23 and the Local 839 membership on July 30, 2002, the union will now official be known as The Animation Guild and Affiliated Optical Electronic and Graphic Arts, Local 839 IATSE. The Guild announced that in addition to representing animators and related crafts people, it will continue its push into the areas of digital animation and effects.