DIGITAL DOMAIN helped Plum Productions create a virtual jungle/city for the
new Fiat Punto spots. Plum Productions' director Eric Saarinen worked with
Digital Domain's visual effects supervisor Paul Kirsch to create a city
full of people riding around on lion, tigers, and bears. The Punto drives
in showing how different it is compared to the other animals on the street.
Digital Domain had the complex job of combining five-days of greenscreen
shooting on the Paramount backlot into a coherent flow. "We made the
backlot look bigger than it was, " explained Kirsch. "We added buildings
and built side streets so as you look down the road it appears to go on for
miles."
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
