Leading interactive agency, animation studio and content creator Hatchling Studios has announced that Mark Samber, formerly Managing Director of Wunderkind Studios, has joined the company as president. Samber will oversee all aspects of the company, from client acquisition and retention to internal operations and client strategy, allowing Hatchling founder, CEO and Chief Creative Officer Marc Dole to focus exclusively on driving the company's creative services.
Most recently Samber was sales director for Sonic Foundry, Inc., a provider of rich media software, where he was responsible for the Northeast account team's direct sales and channel marketing activities. Prior to joining Sonic Foundry, Samber was Director of Channel Marketing at Meetinghouse Data Communications in Portsmouth.
In 2003, Samber co-founded and served as VP of Marketing and Strategy for NextChoice, an angel-funded restaurant CRM and self-service software vendor. He was responsible for developing the business plan, creating the product strategy, and building relationships with key channel partners. At Wunderkind Studios, a boutique interactive agency, Samber played a principal role in delivering the firm's high-touch consulting and application development services. He sold the company to Boston-based design agency Alchemy Creative in 2003.
Samber began his corporate career in 1994, as a consultant at the Winthrop Group, a boutique consulting firm based in Cambridge, MA, after earning a Ph.D. in History and Policy from Carnegie Mellon University. Samber has been an invited industry speaker and panelist at numerous juried events and has published on a variety of business topics including regional innovation and economic development. He was awarded U.S. Patent # 6940393 for his work on NextChoice's CRM technology.
