Natalie Gee has been appointed to the role of Creative Director, Global Networks Asia Pacific, an international division of NBC Universal. The announcement was made today by Raymund Miranda, Managing Director, Global Networks Asia Pacific, to whom she will report. The new appointment is effective immediately.
In this newly-created role, based in Singapore, Gee will play a key role in NBC Universal’s strategy to launch new channels across the Asia Pacific region over the coming months as well as managing the creative requirements of the existing Global Networks channels.
As part of her role, she will be responsible for managing the on air promotional requirements of the channels as well as provide creative oversight for the off air and online marketing efforts of the business. She will lead a team of creative directors, producers and graphic designers throughout the Asia Pacific region and across three channel brands -- Sci Fi Channel, Universal Channel and the Hallmark Channel.
Gee was, until recently, the Launch Creative Consultant for AETN All Asia Networks based in Singapore for the launches of History Channel and Crime and Investigation Network. Prior to that, Gee was with Walt Disney Television Asia Pacific for 11 years, starting as Senior Producer and rising to be the Creative Director for the various Disney branded channels in the region. Gee has more than 21 years of broadcast and media experience and is a multi awarded producer/creative director having won various awards for creative excellence.
NBC Universal has been aggressively expanding its business in the Asia Pacific region through its Hallmark Channels as well as the recent launches of both Sci Fi Channel in Japan and the launch into five markets of KidsCo, a joint venture channel with DIC Ent. and Corus Ent.'s Nelvana Enterprises. Earlier this year, NBCU also announced the acquisition of a share in NDTV Networks in India, its first entertainment presence in that market.