New animated series based on the book series by Mercer Mayer will be produced in partnership with Little Critter, LLC.
TORONTO -- 9 Story Media Group has reached an agreement with Little Critter, LLC to produce a new animated series based on Mercer Mayer’s beloved Little Critter children’s book characters. 9 Story will also control worldwide distribution and merchandising rights for the series, with the exception of publishing and digital media content which remain with Little Critter, LLC.
Created by award-winning children’s book author and illustrator Mercer Mayer, the Little Critter franchise has sold more than 200 million books worldwide over the past 40 years, with translations in eight different languages. The books have recently had considerable success in Asia, with more than 100 titles released in China in 2016. The new 80-episode, 11-minute television series will feature a diverse cast of animal characters who live in Critterville, and will focus on neighborhood adventures and the challenges of growing up, underpinned by a narrative that promotes social-emotional learning.
Stuart Snyder, former president and COO of Turner Broadcasting System’s Animation, Young Adults and Kids Media Division, negotiated the deal. Little Critter, LLC tapped Snyder Media Group, LLC. to help build Little Critter into a global brand, and to evaluate strategic partners and opportunities. Longtime producer, creative director and writer John R. Sansevere spearheaded Little Critter, LLC, with partners Sword, Rowe & Company and real estate developer Richard Dreher.
“I am thrilled to welcome 9 Story to the Little Critter team,” said Snyder. “When John and I first discussed potential partners, I knew from first-hand experience that 9 Story would be a tremendous partner. With their capabilities across CG and 2D animation, commitment to quality storytelling and long-standing track record in international distribution, 9 Story has the passion and know-how to make a Little Critter series a hit show around the world.”
“Little Critter is an extraordinary brand,” said Vince Commisso, President & CEO for 9 Story Media Group. “There are very few book based series as well loved, and with such a long history of success. Mercer Mayer has developed an incredible world, built around endearing characters and relatable stories. We are thrilled to work with Mercer, John, Stuart, and the whole Little Critter team to bring this adored brand to life on screen.”
“When we first formed Little Critter LLC, my goal was to find a strategic partner who recognized the global potential of the Little Critter brand and an animation team that could bring the classic art and stories to life” said John R. Sansevere, CEO of Little Critter, LLC. “We are very happy to have Vince and his team as our production, distribution and licensing partner on the new Little Critter series, as we feel they possess the creative sensibility to capture the timeless essence of Little Critter and have the international reach to place Little Critter on screens around the world!”
Source: 9 Story Media Group
