U.K. charity Leonard Cheshire Disability has teamed up with Aardman Animations in a new campaign to challenge and change attitudes towards disability. Based on the much-loved CREATURE COMFORTS series, Creature Discomforts features the hallmark plasticine characters with disabilities, combined with the real voices and experiences of disabled people. New characters include a bull terrier in a wheelchair, a stick insect with a walking stick, and a tortoise on crutches.
The campaign highlights the disadvantage and discrimination that disabled people experience every day, largely as a result of the ignorance of the wider population.Each of the four animations ends with the message change the way you see disability.
Bryan Dutton, Director General, Leonard Cheshire Disability said: We want people to change the way they see disability, to think and act differently and to make a positive difference to the lives of disabled people.
Disabled people experience unnecessary social barriers which are created largely through ignorance. In the twenty-first century it is unacceptable that such negative attitudes to disability still persist. Everyone has a part to play in creating a world in which disabled people are included in every aspect of life.
Aardman director Steve Harding-Hill said: Leonard Cheshire Disabilitys new campaign is an important step towards changing everyones attitudes to disability. Working on it has been an amazing experience for us all at Aardman.
