Fairview Portals and Supersocial have teamed with New Line Cinema to celebrate the classic comedy and bring ‘Elf’ alive in an immersive space where users can play as Wish Taker, Toy Maker, or Gift Wrapper, contributing to the success of Santa's Workshop.
In celebration of the classic holiday film’s 20th anniversary, Fairview Portals and Supersocial have teamed with New Line Cinema to bring Elf alive in the "Elf North Pole Workshop" on Roblox. The first-of-its-kind experience was also developed in partnership with the storied Warner Bros. Motion Picture Group.
The immersive space, rooted in the spirit of community and togetherness, mirrors the themes of the classic movie. Users can don elf hats and choose from three vital workshop roles: Wish Taker, Toy Maker, and Gift Wrapper. Each role contributes to the success of Santa's Workshop, fostering collaboration and teamwork, with the community's collective progress and rewards the helpful elves with presents and digital wearables. The virtual experience invites users of all ages to step into the festive landscape and embrace their inner elf.
"Elf has become a holiday classic over the last two decades, and we are excited for the opportunity to expand the magical world Fairview Portals created in collaboration with Supersocial into the hugely popular Roblox platform," said Ricky Tydus, SVP of Creative Strategy & Film Operations Warner Bros. Motion Picture Group.
The visual landscape of “Elf North Pole Workshop” draws inspiration from the classic stop-motion animation style. Fairview Portals and Supersocial employ special artistic effects such as tilt-shift camera, desaturated environments, material-inspired textures, and frame rate limiters to recreate the timeless charm of a stop-motion world seamlessly in real-time on the Roblox platform.
"This project was a labor of love and an exciting journey for the Supersocial team that captures the whimsy and joy of the holiday season," said Yonatan Raz-Fridman, founder and CEO of Supersocial. "We set out to deliver an immersive and visually stunning experience for players, honoring our commitment to pushing the boundaries of interactive entertainment."
To experience the magic of the holidays through the eyes of “Elf North Pole Workshop,” immerse yourself on Roblox today, and follow along the journey for upcoming feature launches and expansions.
Watch the official experience trailer now:
Source: Supersocial
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
