Santa Monica-based design and vfx boutique Moving Pixels was brought in early to anchor a collaborative effort between director Nick Piper of Backyard and Draftfcb for this geared up spot from Coors Light, the official sponsor of NASCAR. See the spot at www.trustcollective.com or movingpixels.com.
Credits:
Client: Coors LightSpot Title: MOUNTAIN RACEAir Date: April 2008
Agency: DraftfcbCD(s): Julio Desir, Bill LindseyCopywriter: Steve BakerArt Director: Jeff HuserAgency Producer: Jim Phox
Prod Company: BackyardDirector: Nick PiperDP: Chris KachikasEP: Eriks Krumins
Post/Effects: Moving PixelsCD/Supervisor: Tony SmollerLead Flame/Supervisor: Andy McKennaFlame Artists: Rafael Barrios, William HiggensLead 3D: Mike WyndSenior 3D: Giancarlo LariParticles: Kenneth Ibrahim, Ralph Sevazlian3D Artists: David Lombardi, Steve Browning, Kevin CarrEP: Sam SwisherProducer: Claire Cottrell
Editorial: CuttersEditor: Nadav KurtzEP: Betty Jo Moore
Telecine: CO3Colorist: Dave Hussey
Sound Design: HumSound Designer: Dan Hart
Shoot Location: Rocky Mountains near Leadville, Colorado, USA