Global digital content services specialist Prime Focus Technologies (PFT) has announced the launch of an innovative new enterprise-class iPad application.
Press Release from Prime Focus Technologies
Amsterdam, The Netherlands, September 7, 2011 - Global digital content services specialist Prime Focus Technologies (PFT) has announced the launch of an innovative new enterprise-class iPad application. PFT will be showcasing the app at IBC this year in Amsterdam, 9-13 September (booth 7.D20). The app is currently available on the iPad and PFT is looking at implementing it across other platforms in the future, giving creatives wider access.
Specifically developed to augment CLEAR, PFT’s unified multi-platform content operations infrastructure, the app is an indispensible resource for creatives involved with content as it provides a complete creative toolkit that can be used anywhere. This creative enablement includes the ability to concurrently participate in workflows while on the go, empowering the production of better content. It also gives senior management and operations staff greater control, providing a dashboard view for audited tracking and hands-on involvement.
The app is being incorporated into the operations of STAR TV as part of PFT’s pioneering deployment for the News Corporation-owned network. The file-based solution is a combination of the CLEAR technology platform and supporting content services. This deployment is specifically designed to manage the broadcaster’s high volume end-to-end digital workflows and enable its transition to HD.
“This is a really exciting addition to what is a truly transformational solution for content owners,” said Ganesh Sankaran, COO of Prime Focus Technologies. “We’ve worked closely with our clients to define their needs, and found that the need for creative enablement and greater control are recurring themes. The app will enhance the efficiencies of CLEAR even further, and is one of many new initiatives that we’re developing to augment our offering.”
About Prime Focus TechnologiesPrime Focus Technologies (PFT) provides a global digital content services platform to organizations that deal with content and are keen to exploit it across platforms. CLEAR, its unique hybrid cloud multi-platform content operations solution, provides a secure way to produce, process, manage and deliver content for revenue-generating multi-platform opportunities. Backed by a full range of supporting media services, CLEAR enhances collaboration, productivity and asset utilization, increasing monetization opportunities and offering valuable time and cost savings.
CLEAR Live, PFT’s ground-breaking live content production and delivery service, delivers custom VoD packages from live video feeds to new media platforms - web, mobile, IPTV, catch-up TV, etc - within seconds of airing.
PFT works with some of the largest content owners in the world - including Doordarshan, Star TV, IPL, BCCI, Universal, Sony, BBC and HBO. PFT is part of Prime Focus (www.primefocusworld.com), a global visual entertainment services company. For more information visit: www.primefocustechnologies.com.
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