Immersive experience on Instagram features exclusive Rick and Morty show content.
Leading into the season two premiere of Adult Swim’s hit animated series Rick and Morty this Sunday, July 26th at 11:30 p.m. ET/PT, the network has launched a new, first-of-its-kind game on Instagram to take fans even deeper into the show’s ever expanding universe. To start exploring fans can visit the RickandMortyRickstaverse within Instagram.
Adult Swim partnered with Carrot Creative to use Instagram’s photo tagging feature to create a fully connected universe, letting fans explore their favorite planets, dimensions, and landmarks from the series. The Rick and Morty Rickstaverse features 25 different levels to explore, stuffed full of fan-favorite characters, Easter eggs, mini-comics, interactive collectibles, and exclusive content from season two.
By tapping once on individual photos, fans can discover tags, which act as portals to different worlds and collectibles. The experience takes advantage of Instagram’s new HD upload standard, with every level, image and video in beautiful 1080p HD quality.
- Experience spans over 80 different Instagram accounts
- 11 planets to explore (eight at launch, three to be revealed during season two)
- 1000+ high resolution images
- Eight mini-comics
- Interactive collectibles with 18 different video outcomes
Returning this summer on Adult Swim, Rick and Morty are back with more sci-fi adventures and family squabbles! Rick Sanchez (Justin Roiland) is still living with his daughter Beth’s (Sarah Chalke) family and causing more trouble than ever. This season the rest of the family, his son-in-law Jerry (Chris Parnell), grand-daughter Summer (Spencer Grammer) and grand-son Morty (Roiland) are dragged into Rick’s intergalactic adventures, as he faces new threats and mysteries of his secret past are revealed. Can the family survive Rick’s insanity and all the chaos the universe throws at them?
Created and executive produced by Dan Harmon (Community) and Roiland (Adventure Time), season two of Rick and Morty premieres this Sunday, July 26th at 11:30pm E/P on Adult Swim.
Source: Adult Swim
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
