Superfad's "New + Now" project for Nickelodeon is a design-driven promotional package for commercial advertisers looking to reach prime audiences in a crowded cable TV landscape.
Press Release from Nickelodeon
Superfad's "New + Now" project for Nickelodeon is a design-driven promotional package for commercial advertisers looking to reach prime audiences in a crowded cable TV landscape.
Nickelodeon approached Superfad with the creative challenge of designing a flexible, creative interface within which an advertiser's product can be presented. Part futuristic, part organic, the final framework was to be an organism that was constantly in flux. The Superfad team took this direction and crafted a "living sculpture" logo that is both functional and fantastic, with elements of wood, glass, grass and stylized type that is ever evolving and provides adaptable platforms for product integration.
To view the work please visit: http://superfad.com/work/project/nickelodeon_new_now_flip_mino_hd
"We truly loved this project and the creative freedom provided by the client and client partners," says Superfad Creative Director David Viau. "New + Now is a hybrid advertising campaign that feels like a show open and commercial all in one which is a very unique approach to product promotion."
Credits:
Client: NickelodeonTitle: "New + Now"
Animation/Design Production Company: SuperfadCreative Director: David ViauCG Supervisor: Dade Orgeron3D Animators: Tom Oakerson, Andrew Butterworth, Phiphat PinyosophonCompositors: Tom Oakerson, Shuyi Wu, Paulo DiasEditor: Ryan HaugProducer: Carrine FisherExecutive Producer: Chris Volckmann
Sound design: John Buroker/Clatter and Din
Rick DeMott
Animation World Network
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