Cinar acquires greater licensing power for Richard Scarry properties
CINAR Corporation has entered into a new alliance with Viacom Consumer Products, in a move that will broaden the merchandising rights associated with stories and characters created by Richard Scarry. Under the terms of the agreement, CINARs role is expanded from producer of the animated series, THE BUSY WORLD OF RICHARD SCARRY, to a licensing and entertainment partner with Viacom Consumer Products and the Estate of Richard Scarry.